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AVERAGE IS ELSEWHERE
AI search is rewriting the rules of sales and marketing. Show up with truth, insight, and answers that matter—or don’t show up at all.
TRUTH IN. POWER OUT.
From complex-as-hell to easy to sell
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CUSTOMER CLARITY
The term ‘marketing strategy’ gets thrown around too easily. A brand deck full of assumptions, fake GPT personas, and creative guesswork isn’t strategy.
It’s strategy theatre.
Build your brand on fiction, and messages miss. Sales stall. Growth slows.
Customer Clarity is brand strategy rooted in your customer truth—what they say they need, want, like, and buy in the real world. Where the clearest products and services always win.
STOP PUBLISHING. START PERFORMING.
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LIVING CONTENT
Right now, AI search is rewriting the content game—fast. To be quoted by machines and trusted by humans, you can’t keep publishing one-pagers, blogs, posts, and articles—then let them age in public.
AI doesn’t source keywords, it seeks continuously relevant voices. Dead blogs don’t speak. If you don’t move, the right people can’t follow.
If your content lacks human pulse, clarity, depth, and authority, you’re invisible to the machine. And if it’s not quoting you, it’s quoting someone else.
Living Content is how we help you build authority with messaging and content that shows up, speaks up, and doesn’t back down for any machine or competitor.
We show you where it hurts—and build what works
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We don’t trust assumptions.
We trust what’s real.We pressure-test your strategy, messaging, and ops—and talk to the people with the problems and the wallets you want to reach.
We uncover their motives.
Their needs, wants, and likes.
What makes them buy—or ignore you?That’s where your truth lives.
That’s where your growth starts. -
We turn real insight
into positioning that hits.
Messaging that cuts through.
A brand voice built to lead.We help you claim the space and topics your brand was made to own—then push it further.
Everything we build fuels action:
for your sales team,
your content engine,
and whatever comes next. -
You look different—
because you sound different.
Because you are different.You’re no longer publishing.
You’re performing.Your teams speak with clarity.
Your message lands fast and sticks.
Your content moves the right people.You’re ready to lead in an AI era
where noise fades
and authority wins.
AMSTERDAM | TILBURG
TWO PEOPLE. ONE UNFAIR ADVANTAGE.
Every Biarritz service is powered by two seasoned specialists working in deep collaboration. We’re not here to decorate decks. We ask the hard questions and dig deep. Until we find what really makes your brand tick—the truths, the guts, the heartbeat.
Then we help your sales and marketing teams shape it into something impossible to copy—and impossible to ignore. By humans. And by AI.
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Desirée Kolman
Cuts through marketing theatre with customer truth. Founder of Babelfish. Strategic researcher. Brand strategy blowtorch. AI growth shaper.
#CustomerClarity -
Jeroen Meulman
Transforms strategy into authority and signal that moves the right people. Founder of Biarritz. Content strategist. Brand correspondent. AI editor-in-chief.
#LivingContent
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WE CRAFT
We dig into how your audience thinks, decides, and buys. Then build positioning, messaging, and content that’s structured for AI and felt by humans.
> Stop the strategy theatre. Build authority with truth. -
WE SHOW
No agency secrecy. We map the whole play—strategy, content, authority—and show you how to conquer your space.
> Get the blueprint. Own your territory. -
WE TEACH
We don’t drop a 100-slide deck and leave town. We train your team to create content that ranks, resonates, and keeps them ready for whatever’s next.
> Coming soon. -
WE SIGNAL
No recycled trends. Just exclusive insights from Jeroen and Desirée—straight from the frontlines of what works, what doesn’t, and what’s about to hit.
> Stay informed. Stay sharp.
WE’re SMALL. We’re as big as you need us to be.
Designers. Developers. Animators. Film crews. We have an international network of sharp creatives on speed dial. We bring them in when needed, brief them fast, and keep the work tight. No hand-holding. Just results.
‘The excessive SMOKE AND MIRROR MARKETING Bullshit. the MIND-NUMBING AGENCY SECRECY AND Bureaucracy. IF YOU CALL THAT PROGRESS, THEN BIARRITZ IS THE CLIFF PROGRESS BASHES AGAINST. AND I WILL NOT BE THE ONE WHO BREAKS.’
JEROEN MEULMAN, FOUNDER AT BIARRITZ:
IT’s HERE. IT’S CLEAR.
AND IT’S ABOUT DAMN TIME.
Real talk. Real results.
We’re marketing-speak intolerant. If it doesn’t move people—or product—it doesn’t make the cut.
Strategy, built on truth.
Research-backed brand communication grounded in what your customers actually say, want—and buy.
Direct contact.
No project managers. No handoffs. You work directly with the people doing the work—start to finish.
Radical transparency.
High-impact strategy, messaging, and AI-ready content from seasoned pros—without the agency secrecy and drama.
Fixed pricing.
Clear totals upfront. No surprises. No budget blowouts.
★★★★★
“The best reason to work with Biarritz is that you don’t want these two playing for the other team.”
STOP PAYING FOR ATTENTION.
PLAY FOR A PAYING CROWD.
Whether it’s a product, a service, or a belief—if it needs to be bought or backed, we help brands connect with and move the right people. Now and next.
Ready to show up in the AI era? Let’s talk.