-
AVERAGE IS ELSEWHERE
Biarritz crafts brand strategy and communication that crowds love, crews treasure, and competitors envy.
WHAT WE DO
CUSTOMER CLARITY
From complex-as-hell to easy to sell
The term ‘marketing strategy’ gets thrown around too easily. A brand deck full of assumptions, fake personas, and creative guesswork isn’t strategy.
It’s strategy theatre.
Our Customer Clarity service brings marketing research and brand strategy together to craft clear brand communication grounded in one truth:
What your customers actually think, want, need—and buy.
LIVING CONTENT
STOP PUBLISHING. START PERFORMING.
AI search is rewriting the content game right now—and fast. To be quoted by machines and trusted by humans, you can’t keep publishing blogs, posts, and articles that age in public.
To lead the topics you were born to own, you need brand messaging and content that builds authority, earns presence, and continues to stay relevant.
Living Content is built to evolve, stay relevant, get sourced and quoted by AI—and connect with the people ready to buy.
We show you where it hurts—and build what works
-
We pressure-test your data, strategy, messaging, and ops—and talk to your customers to uncover what they actually think, want, buy and ignore.
-
We turn raw insight into sharp positioning and clear messaging—in a distinct brand voice ready to own the territory and lead the topics you were born to own.
-
We turn strategy and messaging into content that makes you look different—and clearer—than the competition. Ready to launch. Built to perform in the AI era
AMSTERDAM | TILBURG
MEET YOUR UNFAIR ADVANTAGE
Every Biarritz service comes with a focused team of two seasoned specialists. We ask the hard questions and dig until we find what really makes your brand tick—the truths, the guts, the heartbeat. Then we shape it into something impossible to copy and ignore—by humans and AI.
-
Jeroen Meulman
Founder, Brand Correspondent & Content Strategist at Biarritz
-
Desirée Kolman
Founder, Marketing Researcher & Brand Strategist at Babelfish
-
WE CRAFT
We uncover how your audience thinks and behaves—and turn it into positioning, messaging, and content that’s structured for AI, and felt by humans,
-
WE SHARE
Complete guides to strategy and content that perform—building your online presence and claiming authority over the topics your brand should own.
-
WE TEACH
We don’t drop a 100-slide deck and leave town. We train your team to create AI-ready content—and keep them aligned, informed, and future-proof.
-
WE WRITE
Exclusive insights from Jeroen and Desirée—straight from the frontlines of what works, what doesn’t, and what’s next.
NEED A BIGGER BOAT?
Designers, developers, animators, growth marketers, full film crews—you name it. We’ve got an international network of independent pros who meet our standard. We bring them in, brief them sharp, and keep the work tight. No hand-holding. Just results.
‘The excessive SMOKE AND MIRROR MARKETING Bullshit. the MIND-NUMBING AGENCY SECRECY AND Bureaucracy. IF YOU CALL THAT PROGRESS, THEN BIARRITZ IS THE CLIFF PROGRESS BASHES AGAINST. AND I WILL NOT BE THE ONE WHO BREAKS.’
JEROEN MEULMAN:
IT’s HERE. IT’S CLEAR.
AND IT’S ABOUT DAMN TIME.
Strategies build in truth
Research-backed brand communication, grounded in what your customers say they crave—and buy.
Radical transparency
High-impact strategy, messaging and AI-ready content by seasoned pros—minus the agency secrecy, drama, and layers.
Fixed pricing
Clear totals up front. Professionally managed payments. No hidden costs. No budget blowouts.
Direct communication
No project managers. No handoffs. Just you, dealing directly with the specialists doing the work—start to finish.
★★★★★
“The best reason to work with Biarritz is that you don’t want these two playing for the other team.”
STOP PAYING FOR ATTENTION.
PLAY FOR A PAYING CROWD.
Ready for strategy, messaging, and content built to perform in the AI era? Jeroen or Desirée will be in touch—before you can say “In a world where…”.