Murder on the marketing floor - GPT Search is coming for your SEO strategy.
If you thought AI was here to kill copywriting, think again. The real target is your SEO strategy.
GPT search is the hottest buzz in the digital world, ushering in a new era where search results are summarized using AI-generated snippets. Rather than a search engine, GPT search is an answer engine. This means your content needs to be so valuable that GPT credits you as a source—and users still want to click through to learn more.
So, what’s the move here?
For years, the best place to hide a dead body was page 2 of Google Search results. Your new reality is no longer about ranking on page 1. GPT isn’t searching for the best-optimized site or stuffed keywords—it’s focused on finding and providing the best answers to real questions.
🚀 ADAPT OR GET LEFT BEHIND
Focus on creating content that answers real human questions, not just search engine crawlers. GPT knows fluff when it sees it. If your content is just keyword-stuffed noise, GPT will relentlessly ignore you and pull its answer from more authoritative sources.
🍽️ PRIORITIZE E-A-T (EXPERTISE, AUTHORITATIVENESS, TRUSTWORTHINESS)
With GPT prioritizing and promoting trusted sources, it's more crucial than ever to position your brand and brand ambassadors as industry authorities. Build thought leadership with authentic content that reflects deep expertise, authority, and genuine value.
🔄 SHIFT FROM KEYWORDS TO SOLUTIONS
GPT prioritizes content that’s relevant, comprehensive, and genuinely helpful. Your goal? Focus on storytelling that captivates, informs, and solves real problems. Create content so compelling that GPT pulls from your site and credits you as a reliable source.
⏳ USE LONG-FORM CONTENT
GPT loves depth. Make your content a one-stop resource that covers all angles of a topic. Dwell time matters. The longer visitors stay on your page, the better your rankings will be.
The bottom line? GPT search is rewriting the rules, but it’s also a huge opportunity to create content that truly matters. Forget the outdated, dehumanized tactics of keyword-stuffed articles—focus on human-centered content that drives meaningful conversations and authentic engagement. The brands that adapt will thrive.
Getting nervous? Don't sweat it. Building authority and thought leadership for brands and brand ambassadors has always been the house special at Biarritz. It’s the foundation of every collaboration. And will continue to be in 2025.
The Biarritz store is open to those ready to evolve. Check out services and prices and make your next move.
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Hey! I'm Jeroen Meulman; I started and run Biarritz to help brands and brand ambassadors become a hell of a story that crowds love, crews treasure, and competitors envy. Feel free to contact me at +31 6 22 70 25 37 or jeroen@biarritz.agency. Or better yet, schedule a Rendezvous at your convenience.
