Talk To The Right People.

Your message is only as good as the truth it’s built on. And truth doesn’t come from shouting into the void—it comes from listening to the right voices, asking the right questions, and knowing what to listen for. Hear what matters, not just what’s loud.

Not All Feedback Is Equal.

Your loudest customers aren’t always your most valuable. Your team’s assumptions aren’t always accurate. To get to clarity, you need input from the right people—those who buy, decide, churn, or refer. The ones who move your bottom line.

Ask Like You Mean It.

Surface-level questions get surface-level answers. Don’t ask what they like—ask what they’d miss if you disappeared. Ask what made them hesitate. What they really wanted. The truth lives in the nuance, not the Net Promoter Score.

Hear What They Mean, Not Just What They Say.

Listening is an art. It means catching the subtext, noticing the patterns, and reading between the lines. People often won’t say exactly what’s wrong—but they’ll show you if you’re paying attention. That’s where insight lives.

You don’t need more opinions. You need better ones. Talk to the right people, and you’ll stop guessing. You’ll start knowing. And from that knowing, everything else gets sharper.