Brand Guide
A Brand Guide is the DNA of your brand, packaged in a single document to make it easy for your entire crew to understand, communicate, and execute what your brand is all about, and make sure all brand communication is clear and unmistakably on-brand.
A Brand Guide is the DNA of your brand, packaged in a single document to make it easy for your entire crew to understand, communicate, and execute what your brand is all about, and make sure all brand communication is clear and unmistakably on-brand.
A Brand Guide is the DNA of your brand, packaged in a single document to make it easy for your entire crew to understand, communicate, and execute what your brand is all about, and make sure all brand communication is clear and unmistakably on-brand.
What’s included?
Your Biarritz Brand Guide includes a Brand Deck, Culture Deck, and Communication Deck, containing all the strategic copy, descriptions, definitions and clarity you need to become a brand that crowds love, crews treasure, and competitors envy.
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Your brand’s DNA—defining purpose, values, and unique positioning:
1. Your mission
Your reason for existence2. Your vision
What you desire to achieve in the long run3. Your core values
Deeply ingrained principles that guide all of your actions4. Your brand essence
The soul of your brand; its fundamental nature and quality5. Your brand strategy
Your why, how and what6. Your messaging
Your brand name, tagline, pay-off, and elevator pitch -
Your company’s ethos—aligning people to shared values and behaviors to achieve a shared mission:
7. Your purpose
The driving force behind your company and why it exists beyond profit.8. Your core beliefs
Fundamental truths that shape how your company thinks and operates.9. Your values in action
Real-world examples of how your values influence decisions and behavior.10. Your people
The individuals who define your culture and bring your brand to life.11. How you work
The principles and processes that guide collaboration and execution.12. Why you’re different
What sets your culture apart from competitors and makes it unique.13. What success looks like
Clear definitions of achievement, both internally and externally.14. The promise you live by
The commitment you uphold in everything you do. -
Your brand voice in action—a blueprint for consistent, impactful messaging across all channels:
15. Your communication goals
The impact you aim to make through your messaging.16. Your core communication pillars
The key themes that shape your brand’s storytelling.17. Your target audiences
The people you speak to and how you connect with them.18. Your brand voice and tone
The personality and attitude that define your communication style.19. Your key messaging guidelines
The structure and consistency behind your brand’s messaging.20. Your multichannel communication
How your message adapts across different platforms and mediums.21. Your storytelling framework
The narrative structure that keeps your brand compelling and memorable.22. A list of words to use and avoid
The vocabulary that strengthens or weakens your brand voice. -
English or Dutch.
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Two revisions are included. One for the draft, and one for the definitive version.
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Between 1500 - 2500 words.
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From the initial Rendezvous to the final sign-off, this service typically wraps up in 3-4 weeks.
Check out the road map for your project. -
This service is delivered as a Word document and PDF.
