Do This. Not That.
What to double down on. What to drop. What to never do again.
Double down on:
Timeless ideas with a clear POV
Updating and amplifying what’s working
Structuring content to be discoverable and quotable
Drop:
One-and-done blog posts
Chasing trends with no long-term value
Publishing for the sake of hitting quotas
Never do again:
Assume “published” means “finished”
Let your content age without checking its pulse
Talk without saying anything new
Living content isn’t a strategy.
It’s a standard.
Raise yours.
