Do This. Not That.

What to double down on. What to drop. What to never do again.

Double down on:

- Timeless ideas with a sharp point of view.

- Amplifying what already works.

- Structuring for discovery—and quotability.

Drop:

- One-and-done blog posts.

- Chasing trends with no shelf life.

- Publishing just to meet a quota.

Never do again:

- Think “published” means “final draft.”

- Let content go stale.

- Speak without saying something real.

So yeah, Living content isn’t just a strategy.

It’s the new standard.

Time to raise yours.