Making the Shift.

To earn a black belt in Living Content, you don’t need more posts. You need more presence.

That means:

- Built to live on—not just launch.

- Writing for resonance over time.

- Sharpening what’s already working.


Shift the mindset


- From creator to curator.

- From launch to layer.

- From done to dynamic.

Jeroen Meulman

Turns strategy into authority and signal that moves the right people—again and again. Founder of Biarritz. Content strategist. Brand correspondent. AI editor-in-chief.

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Static vs. Living Content.

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Do This. Not That.