How To Craft Content For AI.

Living Content starts with a mindset shift:


You’re not publishing. You’re performing.

You’re not filling space. You’re earning presence.

You don’t post and forget. You update. You adapt. You stay relevant.


To build authority in the new search, create content that’s:

- Quotable — worth repeating.

- Updatable — built to grow, not expire.

- Adaptable — ready for new channels and formats.

- Alive — in rhythm with your audience and the AI that serves them.

Living Content is built by people.

Tuned for AI.

Made to move. To speak. To lead.

Jeroen Meulman

Turns strategy into authority and signal that moves the right people—again and again. Founder of Biarritz. Content strategist. Brand correspondent. AI editor-in-chief.

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Why Living Content Matters.

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Static vs. Living Content.