Keep It Alive.

“Set it and forget it” is how content dies.

Hitting publish doesn’t mean you’re done.

It means you’ve just started.

- Update.

- Optimize.

- Rewrite—with purpose and soul.

Make every version more relevant than the last.

If the voice stays true,

and the clarity gets sharper,

the relevance rises.

AI doesn’t spot expertise.

But it does spot people-first, helpful content.

It sees when you first hit publish—

and how hard you work to keep the pulse alive.

That tells the machine mind you give a shit.

And if you do—

chances are, others will too.