Where Living Content Lives.
First rule of Living Content?
Build where you own the story.
Living content lives on your site.
Always.
That’s your home base.
Your single source of truth.
Your content command centre.
The only place where your story is fully yours.
From there, syndicate with intent:
Newsletters.
Partner platforms.
Social feeds.
Never, ever build your foundation on borrowed ground.
Not LinkedIn.
Not Instagram.
Not whatever comes next.
Always keep the originals.
Platforms change. Algorithms shift.
Control is everything.
Living content starts where you lead.
Where the data’s yours.
Where you decide what people get to see.
Living content only comes alive when you own the space.
