Quoted by machines. Felt by humans.

Maybe you’re thinking: “I’ll just let GPT write all my brand communication—it’ll help me get found and quoted by AI search engines.”

But then you’re literally letting AI talk to AI. That’s a Black Mirror episode, not brand marketing.

No differentiation.

No human feeling.

No connection.

Just static.

LIVING CONTENT Is a Blend

Think of Living Content as a blend:

- 70% information

- 30% emotion

AI can assemble facts and data that cover most of the 70% — but that’s not enough.

That 30%? That’s your unique fingerprint in the feed.

AI seeks, values, and prioritizes human voices for a reason.

LLMs, powerful as they are, don’t actually reason. They don’t understand nuance. They sure as hell don’t get people.

They sound smart. But they’re just good at sounding smart. Like that one guy at the networking event who talks a lot and says nothing.

AI quotes what resonates. What feels real. What hits. It needs the 30% — human insight, stories, emotions, and truths only you can tell to do that.

And when everyone’s churning out robotic content hoping to get picked by the algorithm gods, that distinction? It’s everything.

Living content bridges the gap, so your brand isn’t just found and quoted by machines—but felt by the people who matter most.