What Is Living Content?

Written By Jeroen Meulman

Living content is brand communication that doesn’t sit still or age in public. Living content moves. It evolves. It performs.


Crafting living content is how brands stay relevant, sourced, quoted, and remembered in the AI era—by algorithms and humans alike.


LIVING CONTENT IS


- Dynamic — built to evolve, never go stale.


- AI-Ready — structured to be found, surfaced, and cited.


- Human-Driven — made to connect, convert, and lead.


Stop building content graveyards with static calendars and pitches dressed up as stories.


This is content built to show up and speak up when and where it matters—and win.

Jeroen Meulman

Turns strategy into authority and signal that moves the right people—again and again. Founder of Biarritz. Content strategist. Brand correspondent. AI editor-in-chief.

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Quoted by machines. Felt by humans.