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Lead with clarity

Brand Strategy

The term ‘marketing strategy’ gets thrown around too easily. A brand guide full of assumptions, fake personas, and creative guesswork isn’t strategy. It’s strategy theatre.

And when that curtain drops, the cracks show fast. Not because the product’s weak, but because the story is.

Stop building average brands

Biarritz clients are done with the trend-chasing. The endless meetings. The 60-slide decks stuffed with marketing fluff and unfounded confidence. Strategy should be about deciding what you are, and sticking to it. Too many learn the hard way what happens when shiny stuff leads and strategy limps behind:

❌ A brand that looks slick but lands dead when hitting the market.

❌ Messaging that falls flat.

❌ Confused sales and marketing teams misfiring in different directions.

❌ Growth that stalls.

❌ And worse.

"Strategy isn’t what you decide in the boardroom. It’s what your customers decide when you’re not in the room."

Biarritz clients don’t need hype. They need traction.

NLnet Labs builds open source software trusted by a community of experts and the world’s biggest tech players. If it fails? Emergency services, banks, governments go dark. People and businesses can’t connect, communicate, or pay. Life as you know it grinds to a halt. That’s the level of play.

To launch the successor to their world-leading DNS signing software, they brought us in for research, strategy, and performance. Alex Band, Director of Product Development, explains how a sharper strategic approach delivered the momentum — and the eyeballs — exactly when they needed it.

lead with clarity

Brand Strategy

€ 2.750

DNA & Positioning

Brands don’t survive on noise. They survive by doing what matters. We help you define what your brand should stand for, who it’s really for, and how you conquer your corner of the world.

CULTURE

Brands don’t thrive on empty slogans. They thrive on the energy they create, the culture that pulls people in and keeps them there. We help you shape a culture that lives, breathes, seduces the right clients, attracts the right talent, and earns the trust of investors.

Messaging

A brand voice with authority and a brand story backed by proof. That’s how you earn attention, trust, and belief.

Next steps

A roadmap from strategy to execution, building a brand your people want to belong to and buy into.

The Brand Strategy Guide we deliver provides clarity and direction, with brand DNA and positioning that fit and stick, a brand culture that seduces and attracts, and brand messaging that clarifies and cuts.

Talk to us

FAQs

How are you different from most agencies?

Most agencies start with a moodboard and a Monday meeting. We start with your market.

Through real research—interviews, surveys, segmentation—we uncover what makes customers buy from you, or walk away.

We turn those insights into a brand strategy you can use everywhere—from ad campaigns to sales calls—because it’s built on what your customers actually care about.

Who will run my project?

Jeroen Meulman gives your brand a voice and a spine. You deal with Jeroen directly, from day one till day done. No hand-offs to juniors. No project managers.

How will we collaborate?

Biarritz clients don’t want order-takers. They want seasoned partners who take weight off their shoulders—delivering insight, strategy, and execution with the same entrepreneurial drive and customer focus they live by.

From our hubs in Amsterdam and Tilburg, we’re ready to meet you anywhere. We’ve got a black belt in remote communication and systems that let you check in anytime, from anywhere. We’re locked down on GDPR and can prove your data stays in Europe.

Can I bring my own team?

Absolutely. We collaborate closely with founders, CMOs, product teams—whoever’s crucial to the brand brain.

How long does it take?

Most projects take 2–4 weeks, depending on your pace. We move fast—but never at the expense of quality.

Who is this for, really?

If you’re a marketer or business leader ready to launch, scale, or fix a brand that’s blending in—this is for you.

What type of clients do you serve?

We’re a well-connected, small Dutch outfit by design, working the Atlantic stretch with clients from Amsterdam to Lisbon. We help startup, scale-ups, stay-ups, SMEs, and non-profits build authority, grow communities, and move the people who matter. 

Many clients use tech. They all use heart. The common thread: they matter, and they make things better.

They’ve all got brains, guts, and drive. What they don’t have is the time, headspace, or skills to turn all that expertise and heart into strategy and content that builds trust, authority, and brand equity.

We’ll sit down with anyone with the guts to say no to average. Just drop us a line if you’re curious. If we’re not for you, we’ll tell you straight and point you to where you’ll fit.

What's next?

Most clients ask us to unburden them by taking the strategy and running with it, turning it into copy and content that connects and moves the right people. Or you can hand the research report and brand guide to your own team, any agency, any studio. Your choice.

Leave nothing

Not an inch. Not a doubt.
If you need to be believed, backed,  bought —
we'll make you impossible to ignore.

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AVERAGE IS ELSEWHERE