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Build on truth

Customer Research

Surf Lessons for All

Our clients are done. Done with generic playbooks, AI-generated marketing fluff, and fuck-all to show for. Done staring at flashy dashboards, praying some vanity stat will save the quarter.

Your dashboards show clicks, but not the beliefs, doubts, or desires of the people behind them. That gap between behavior and motivation? That’s where your strategy breaks. And where our research starts uncovering truths your GPT can’t reach.

Real voices. Real behaviour. Real direction.

Your customers and community are where your strategy lives.
They already know what they need you to be.
So we ask. We listen.
And bring back the truth that changes what you do next.

The truth about why you matter.
About what they believe. 

What they trust.
What they need.

What keeps them up at night.
What makes them care.
What makes them move.
What seals the deal.

The insights we deliver are the roadmap you wish you had six months ago.

"Our research doesn’t confirm—it confronts. It wrecks assumptions, shatters marketing fantasies, exposes customer truth, and forges strategies tough enough to build a brand on."

"What keeps you up at night?"

NLnet Labs builds mission-critical open source software for the world’s biggest tech players. Before writing a single line of code for the successor to their flagship product, end users were asked a simple question: “What keeps you up at night?” 

Alex Band, Director of Product Development, explains how their answers reshaped the design from day one.

Build on truth

Customer Research

STARTING AT € 6K

Launch or growth focus

We shape your strategy around what matters most right now — whether that’s launching something new or driving growth for what’s already working. That means clear positioning, sharper messaging, and a plan to show up with confidence and consistency. Customer research is the foundation for brand strategy built to make moves.

Interviews / surveys

We speak to your best customers — or, if you're early-stage, the people who should be. The relevant voices in your market and community. This is the honest work most agencies skip. A missed opportunity, because your customers want you to win. And they'll tell us how.

BELIEFS, BEHAVIOURS, BARRIERS, DESIRES, DRIVERS

We break down the 5 key forces behind customer decisions:

  • Beliefs – What they think is true (about you, your competitors, the whole industry)

  • Behaviours – What they actually do (not just what they say)

  • Barriers – What’s stopping them from buying

  • Desires – What they’re looking for but can’t find

  • Drivers – What gets them to act now

This is the customer logic behind sales and marketing that lands hard, not the kind that misfires and burns budgets.

The raw voice of your customer

We don’t paraphrase. We quote. You get the actual words your customers use — raw, unfiltered, and full of tension and insight. Useful for crafting tone of voice, messaging, and content.

Decision patterns that shape the buy

We uncover how your best customers think. We map:

  • Motivations

  • Segment-specific mindsets

  • Emotional and rational buying hooks

  • Messaging themes that resonate

An insight newsroom article

We turn your customer insight into a clear, compelling article — something you can share with your community, your investors, or anyone who needs to understand what you’re building and why it matters. It’s not content for content’s sake. It’s proof. Direction. A sharp point of view backed by real voices. This is how you start to build belief — inside the business and out.

A creative brief that kickstarts strategy

To connect the dots between research and strategy, we deliver a short-form creative brief that gives you:

  • Key insights

  • Narrative direction

  • Messaging recommendations

  • Strategic guardrails

The research report we provide is the field manual—clear, practical, and ready to use—for your brand strategy, your messaging, and your content.

FAQs

How is Biarritz different from other agencies?

Most agencies start with a moodboard and a Monday meeting. We start with your market.

Through customer and community research—interviews, surveys, segmentation—we uncover what makes people buy from you, or walk away.

We turn insights into brand strategy, messaging, and content built on what your audience actually cares about—so you can use it everywhere.

Who will run my project?

Our Customer Research service is an exclusive collaboration with Babelfish Agency. All research and analysis is handled by Babelfish founder and seasoned strategic research advisor Desirée Kolman. She’s your single point of contact — from day one till day done.

How wil we collaborate?

Biarritz clients don’t want order-takers. They want seasoned partners who take weight off their shoulders—delivering insight, strategy, and execution with the same entrepreneurial drive and customer focus they live by.

From our hubs in Amsterdam and Tilburg, we’re ready to meet you anywhere. We’ve got a black belt in remote communication and systems that let you check in anytime, from anywhere. We’re locked down on GDPR and can prove your data stays in Europe.

How long does it take?

Most projects take 2–4 weeks, depending on your pace and the depth of research required. We move fast—but never at the expense of quality.

Who is this for, really?

If you’re a marketer or business leader ready to launch, scale, or fix a brand, product, or service, this is for you.

What type of clients do you serve?

We’re a well-connected, small Dutch outfit by design, working the Atlantic stretch with clients from Amsterdam to Lisbon. We help scale-ups, stay-ups, SMEs, and non-profits build authority, grow communities, and move the people who matter. Most days, we’re knee-deep in the tech ecosystem. But we’ll sit down with anyone with the guts to say no to average. Just drop us a line if you’re curious. If we’re not for you, we’ll tell you straight and point you to where you’ll fit.

I'm a startup. Can I play?

We’ve got a soft spot for brave builders who get it, and understand that making real impact takes time, talent, and a bit of financial oxygen. If you're backed, bold, and know where you're headed? Let’s talk. If you know your audience well, but our starting price doesn't match your budget at this stage, do check out our Brand Strategy Guide service.

What's next?

After we hand over the research report, most clients give us the keys to turn customer insight into strategy, messaging, and content that move the right people. But you’re free to hand the insights to your own crew, any agency, any studio. Your call.

Leave nothing

Not an inch. Not a doubt.
If you need to be believed, backed, or bought —
we'll make you impossible to ignore.

Average is elsewhere